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Collect and Share Bread Crumbs

Real Estate decisions will always be driven, in part, by a "Gut Feel". Too many factors inform a Commercial Real Estate decision, such as unseen history or a possible future, to rely on quantitative analysis alone. While often mocked, Feng Shui is a rule book of collective empirical observations, Bread Crumbs that have been laid out over time. Try doing a project in Asia without a Feng Shui master, you might not get far.

Currently, there is no way to measure a real estate market's feel, other than spending time talking to everyone in your network. If you don't have a network, good luck, you will never find the Bread Crumb trail.

Our RETech Start-Up, Mdory, quantifies how participants in a the real estate market are networked together, and builds a tool to monitor the human elements of the commercial real estate market, gaining insight into the buyers and sellers, and measures the connections between human behavior and outcomes.

Mdory starts with Big Data, purely quantitative predictive models. Mdory then allows market participants to adjust the variables in the Big Data model. This interaction between Big Data and street smarts finds the connections within systems of people, communications, and decisions, and provides insight into market trends and stability.

Understanding the connections between market participants, their thoughts, concerns and expectations is as essential as understanding the purely quantitative Big Data market drivers. Using only Big Data leaves the humans out of the equation, likely missing the qualitative insight that tip the balance between buy, sell, or walk away.

Human plus machine predictive forecast provides insight into how systems of people and markets work. Big Data, informed by the wisdom of empirical observations allows the mapping of a more accurate Bread Crumb trail.


Thanks to the thought leadership of Sandy Pentland & Ben Waber who have informed my thinking on this topic


Comments

  1. Laura BushMarch 30, 2022 at 1:49 AM

    You are providing good knowledge. It is really helpful and factual information for us and everyone to increase knowledge about companies that buy houses in austin. Continue sharing your data. Thank you.

    ReplyDelete

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